23rd November 2010
In the competitive and commoditized world of legal services, we’re told we must have an effective marketing campaign to get new clients. And when most of us think about marketing, we envision glossy brochures glorifying the firm’s pedigree, power lunches...
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23rd November 2010
Despite the fact that every attorney needs to know how to market their law practice, law schools are not teaching students this highly valuable skill. Law school graduates are having a difficult time finding work. While it may make sense to get a law deg...
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15th October 2010
It’s an all too familiar scene…you’re working feverishly for a law firm, putting in over 2000 hours per year of grueling days and weekends, always on call subjected to annoying ring tones from your cell phone or Blackberry unable to tell when work ends an...
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15th October 2010
The Great Recession has radically changed how people spend their money and how they feel about the future. Yet as bad as things are for many people, others are adjusting and prospering quite well. I truly believe the difference between these two types of ...
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13th August 2010
I know that many lawyers reading this went to law school never giving thought to the idea of having to do any legal marketing. In fact, I suspect that you would rather undergo root canal surgery than spend your precious time marketing and selling.
J...
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